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Lookin’ Ass Nigga: How Black Entertainment is Selling “Niggas” for Free

There has already been a lot of talk about notorious female rap star, Nicki Minaj’s new single, Lookin’ Ass Nigga, since it dropped a few days ago. And rightfully so: Just in time for Black History Month, the artist and her team thoughtfully selected an image of Malcolm X which has been coined “By Any Means Necessary” and depicts him holding a gun and looking out of a window. There is going to be plenty of dialogue about this in the days to come, I assure you and already, in less than twenty-four hours since the video’s debut, Minaj has issued a lackluster apology to her critics. Of course, I have many issues with all of this, but none of it is what I want to address here.

Instead, I would like to point out the fact that there are too many “niggas” in mainstream rap and hip-hop music.

A day after the song’s debut, TIME Magazine’s Entertainment Section praised Nicki Minaj for getting back to her “rhyme-spitting roots” and referred to the lyrics of the new single as “wickedly spat put-downs and punchlines.”

Really? Because all I heard was “nigga.”

And I’m sure that’s all a lot of listeners will hear, whether they are fans or not, whether they are black or white, whether they live in the city or suburbs—they will hear Nicki Minaj, watch the video of her fishnet covered bubble butt balanced on a chair and, after a couple of views, learn a few lines and sing-along—“niggas” included.

Am I the only one who thinks that with the racial integration of hip-hop (so much so that three of the four Grammys won this year by rap/pop music duo, Macklemore and Ryan Lewis, were in rap categories), the n-word is heavily overused and sensationalized by black artists?  And if the defense is going to say that it is a form of expression and that we have a right to give the word its power, am I the only one who thinks that if the word won’t be eradicated then it should be completely desensitized?

I can’t be the only one who thinks that fighting for the sanctity of the n-word while simultaneously recklessly using the word makes us look incredibly incompetent to the rest of the world.  Here it is that one half of us demands reprimands and jobs when white folks—the same people who are now buying and listening to Lookin’ Ass Nigga, Niggas in Paris and every other “Nigga” song out there—utter the word publicly while the other half of our community laces every other line of their chart-topping hits with the n-word.  So are we also supposed to pretend that people don’t sing-along to songs anymore just because they pause at the word when they’re around us? C’mon.

Listen, I am just as uneasy as the rest of us when I hear non-blacks say the word.  It is incredibly uncomfortable.  But as rap music becomes pop music, interracial relationships become more prevalent and America pushes towards a “post-racial society”, I think it’s time we have a real, honest conversation about what we are going to do with this word. We can’t keep pretending that the non-black kids of this new generation aren’t saying/singing it behind our backs, whether endearingly or maliciously. And we can’t just pretend that “You just can’t” is a sufficient enough answer when we confront them and, as a response, they ask why they can’t say it.

Yes, there are much bigger issues, implications and answers.  There is, there is! But we need to start with our music—or maybe the whole entertainment industry.  Can rap music eradicate the word? Can actors stop using it in movies? Comedians in their stand-up performances? Us in our everyday vocabulary? Does this seem like a tall order? Maybe. But presently, black entertainment seems to be selling “niggas” for free and giving away our dignity.

Is it just as hard to desensitize the n-word?  What are we preserving by keeping the word around? What have we accomplished by dropping the –er and adding an –a? What do you think about the n-word and it’s supposed sanctity in the black community? Thoughtful and constructive comments/criticism welcome.

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6 thoughts on “Lookin’ Ass Nigga: How Black Entertainment is Selling “Niggas” for Free

  1. Zenotha on said:

    Thank for the wake up we need to escape the Willie Lynch spell that still plague our conscious that we have no self respect for each other and will sell out at the drop of a dollar!

  2. You are an amazing young lady and I love your writing. Great article. God bless you.

  3. Berenice Elizarraraz on said:

    Very honest article and would make an interesting debate. I am excited to have you as a guess speaker this morning at UCLA. Great work!

  4. John Tolbert on said:

    Hey, Zenique! Great article. I share most of your sentiments, but I believe no word should be this powerful; at all. I can honestly say that no matter who uses the word, I do not get offended. I hate racial prejudice. I hate that people believe that it’s fine, or even normal, to assert that there is a word that you can only use based on the color of your skin (or that of one of your parents). Ultimately, the once oppressed are becoming the oppressors. Segregation has gone full circle in “The Land of the Free”. Integration is only happening in the census and in the physicality of pop culture. Black Entertainment Television? Sounds more like “Shut up and watch”. “BET Music Awards”? African American Monuments? And do you know what NAACP stands for? Certainly not the “National Association for the Advancement of ‘Civic Prosperity'”. These “bones” that black people were ‘thrown’ are not victories. And the n-word is not some sacred treasure. Just my thoughts. Ciao.

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